These are the standard a family is entitled to expect from anyone carrying this certification.
- Relationship building
- The relationship comes first. Trust is what makes everything that follows possible, and it is built long before the ceremony begins.
- Excellence
- Give the work everything. A family gets one of these, and they will remember how it was done.
- Promptness
- Calls, emails and inquiries answered within twenty-four hours. Families are often working to a very short timeline, and waiting costs them.
- Openness
- Be easy to know. People open up to people who are open with them, and this work depends on what a family is willing to tell you.
- Punctuality
- Always be on time. In practice, that means early.
- Honesty
- Tell the truth, and never embellish a story, especially someone else’s.
- Effective communication
- We are professional communicators. Be sharp, be clear, and know the effect of what you are about to say before you say it.
- Personal presentation
- How you present matters as much as what you prepared. Show up neat and appropriate, and conduct yourself decently and in order in every dealing connected to the Association.